Transendensi Uang di Era Digital: Pengaruh Cashless Effect terhadap Pola Konsumsi Impulsif Generasi Z dan Milenial di Bandar Lampung melalui Fintech Syariah

Mutiara Sari, Sofyan Harahap

Abstract


Perkembangan keuangan digital mendorong peningkatan transaksi nontunai (cashless) di kalangan Generasi Z dan Milenial, termasuk melalui platform fintech syariah. Fenomena ini menimbulkan tantangan, di mana kemudahan dan kecepatan transaksi dapat memicu perilaku konsumsi impulsif, meskipun nilai-nilai syariah diharapkan menjadi pengendali perilaku keuangan. Penelitian ini bertujuan menganalisis pengaruh persepsi kemudahan, keamanan, dan kepercayaan terhadap intensitas penggunaan fintech syariah, serta menguji pengaruh penggunaan tersebut terhadap konsumsi impulsif dengan cashless effect sebagai variabel mediasi dan nilai religius sebagai variabel moderasi. Metode yang digunakan adalah mixed methods dengan desain konvergen. Survei kuantitatif melibatkan sekitar 250 responden dan dianalisis menggunakan SEM-PLS, sedangkan pendekatan kualitatif dilakukan melalui 50 wawancara mendalam untuk menggali makna subjektif “transendensi uang” dalam transaksi digital. Hasil penelitian diharapkan menghasilkan model empiris yang memperkuat literasi keuangan syariah dan strategi edukasi untuk menekan perilaku konsumsi impulsif di era digital, serta berkontribusi pada pengembangan teori dan praktik pengelolaan keuangan berbasis nilai Islam.

Keywords


Cashless Effect; Konsumsi Impulsif; Fintech Syariah; Nilai Religius;Generasi Z-Milenial

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DOI: https://doi.org/10.61111/jakis.v13i2.1041

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