Persepsi penerimaan sistem QR code terhadap kepuasan konsumen Sop Durian Margando Depok

Aida Lutfiah; Mawardi Nur; Luqman Hakim Handoko

doi:10.61111/great.v3i2.1585

Persepsi penerimaan sistem QR code terhadap kepuasan konsumen Sop Durian Margando Depok

Aida Lutfiah, Mawardi Nur, Luqman Hakim Handoko

Abstract

This study aims to analyze the acceptance of a QR code-based digital ordering system and its effect on consumer satisfaction, using Sop Durian Margando Depok as a case study. The study adopts the Technology Acceptance Model (TAM), which posits that technology acceptance is influenced by perceived ease of use and perceived usefulness. This research employed a quantitative approach, with data collected through questionnaires. The respondents consisted of 80 Sop Durian Margando consumers who had previously used the QR code-based ordering system. The sampling technique employed was non-probability sampling using purposive sampling. The data were analyzed using SmartPLS (Smart Partial Least Squares). The results indicate that the QR code-based digital ordering system has a significant and positive effect on consumer satisfaction, with an R-squared value of 0.564. The p-values of 0.033 for perceived ease of use (PEOU) and 0.010 for perceived usefulness (PU) indicate that both hypotheses are statistically supported. The findings provide empirical evidence that perceived ease of use (Perceived Ease of Use/PEOU) and perceived usefulness (Perceived Usefulness/PU) of the QR code-based ordering system have a positive and significant effect on consumer satisfaction in culinary MSMEs.

Full Text:

PDF

References

Al-Ghazali, & Muhammad, A. H. (2011). Ihya’ Ulum Al-Din (Al-Ghazali & Muhammad Abu Hamid, Eds.). Dar Al-Ma‘Rifah.

Amalia, D. R., Basalamah, M. R., & Ramadhan, T. S. (2023). Pengaruh Pembayaran Cashless Dengan Sistem QR Code, Perceived Trust Dan Perceived Ease Of Use Terhadap Kepuasan Pengguna Shopeepay (Studi Kasus Pada Konsumen Mie Gacoan Kota Malang). Jurnal Riset Manajemen, 12(01).

Annida, A., Farida, F., & Kartika, D. G. (2024). Dampak Penggunaan Qris Terhadap Kepuasan Pengunjung Pada Museum Seni Rupa Dan Keramik Jakarta. 18(2).

Anwar Hidayat. (2024). Pengukuran Kecocokan Model PLS SEM. Statistikian. https://www.statistikian.com/2018/08/pls-sem-pengukuran-kecocokan-model-inner-dan-outer.html?utm_source=chatgpt.com

Black, W., & Babin, B. J. (2019). Multivariate Data Analysis-Its Approach, Evolution, And Impact.

Chapra, M. U. (2000). The Future of Economics: An Islamic Perspective. Leicester: Islamic Foundation. (M. U. Chapra, Ed.; First Edition). The Islamic Foundation.

Chin, W. W. (1998). The Partial Least Squares Approach to Structural Equation Modeling. Modern Methods for Business Research, 295–336.

Cohen, J. (1988). Statistical Power Analysis for the Behavioral Sciences.

Gusnadi, A., Aryapranata, A., & AlRasyid, Y. (2025). Pengaruh Digitalisasi Pembayaran Dan Pemesanan Terhadap Kepuasan Pelanggan Pada Kopi Kenangan RC Veteran Jakarta. Jurnal Pariwisata, Bisnis Dan Digital, 1.

Harahap, L. K. (2020). Analisis SEM (Structural Equation Modelling) Dengan SMARTPLS (Partial Least Square).

Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8

Lado, K., Muga, M. P. L., & Tefa, S. G. (2025). The Effect of QRIS (Quick Response Code Indonesian Standard) Use on Customer Satisfaction( Case Study of Alfamart Kupang City).

Mahalia, I. (2024). Pengaruh Pemanfaatan Qris Dan Kualitas Produk Terhadap Kepuasan Pelanggan Coffee Shop Di Rejang Lebong.

Mahendra, D. G. Y., & Nugraha, C. S. (2019). Prototipe Sistem Pembayaran E-Money Kantin Menggunakan Qr Code.

Makhrus, M. W., & Darianto, D. (2025). Pengaruh Sistem Penjualan dan Metode Pembayaran terhadap Kepuasan Konsumen Kebab Ababills Lamongan. Jurnal Bisnis Mahasiswa, 5(1), 307–317. https://doi.org/10.60036/jbm.v5i1.367

Mardian, S., & Handoko, L. H. (2025). Digitalisasi zakat dalam repetisi donasi dengan mediasi kepercayaan dan kepuasaan. Journal of Business and Banking, 14(2). https://doi.org/10.14414/jbb.v14i2.4931

Miranti, P. S. A. M., Agustine, F., Fitriani, R., Azzani, T., & Jihad, M. (2025). Pengaruh Penggunaan Qr Code Dalam Pemesanan Menu Terhadap Kepuasan Konsumen Di Porch Caffe. Jurnal Cakrawala Ilmiah Vol.4, No.10, Juni 2025 , 4.

Muliati, M. (2022). Modul Praktikum Ekonometrika-SEM PLS dengan SmartPLS v3.

Muphimin, & Djaddang, S. (2024). Literature Review Study: Factors That Influence Customer Satisfaction-Muphimin et.al Literature Review Study: Factors That Influence Customer Satisfaction. Jurnal Ekonomi, 13, 2024. https://doi.org/10.54209/ekonomi.v13i03

Paloma Sari, F., Maharani Rosiana, I., Merlin, K., Purwanto, yun, Helsa Febriana, L., & Pangestuty, A. (2024). Analisis Kepuasan Konsumen Berdasarkan Service Quality Menggunakan Metode Customer Satisfaction Index (CSI) dan Importance Performance Analiysis (IPA). In Journal of Economics and Business Research (Vol. 3, Number 1).

Pratiwi, L. S. S. (2023). Pengaruh Penggunaan Kode QR Dalam Pemesanan MenuTerhadap Kepuasan Konsumen (Studi Kasus Ichiban Sushi).

Putra, R. A., & Putra, N. T. A. (2025). Analisis Tingkat Kepuasan Pengguna Terhadap Teknologi Barcode Dalam Aplikasi Mobile Untuk Belanja Di Minimarket. Jurnal Informatika Dan Teknik Elektro Terapan, 13(3). https://doi.org/10.23960/jitet.v13i3.7318

RevoEdu. (2025, November 18). Outer Model SmartPLS: Pemahaman Mendalam untuk Evaluasi Kualitas Instrumen Penelitian. Revolution of Education. https://revoedu.org/article/outer-model-smartpls-pemahaman-mendalam-untuk-evaluasi-kualitas-instrumen-penelitian/?utm_source=chatgpt.com

Syahputera, M. A., Gabharianza Prawirayudha, A., Adisaputra, R. P., & Rahim, R. K. (2025). The Impact of QR Codes on Customer Satisfaction For Repurchase Intention on the Basis of Perceived Usefulness, Perceived Ease of Use and Perceived Flow in Food and Beverage Restaurant.

Taha, F., & Jabid, A. W. (2022). Pengaruh Kompensasi Terhadap Kinerja Pegawai Dengan Kepuasan Kerja Sebagai Variabel Mediasi Pada Pusat Kesehatan Masyarakat (Puskesmas) Kecamatan Patani Utara (Vol. 10, Number 1). https://ejournal.unkhair.ac.id/index.php/JMS

Yarsasi, S., Tahyudin, I., & Hariguna, T. (2025). Analisis Validitas dan Reliabilitas Kuesioner dengan Metode Partial Least Squares Structural Equation Modeling pada Aplikasi SMARTPLS. Jurnal Pendidikan Dan Teknologi Indonesia, 5(7), 1905–1913. https://doi.org/10.52436/1.jpti.885

DOI: https://doi.org/10.61111/great.v3i2.1585