Analisis Strategi Bersaing Pada Bisnis Kuliner (Studi Kasus Pizza Apa Ya)

Hafsah Muthmainnah, Abdi Triyanto

Abstract


This study aims to find out and describe how the competitive strategy carried out by Pizza Apa Ya in the face of competition. This research is a qualitative descriptive study using Porter's generic analysis. The data used are primary data obtained through an interview process with the President Commissioner of SL Corp Indonesia and secondary data sourced from literature studies in the form of books and journals. The data obtained is then processed using SWOT analysis to be able to find out what are the factors of strengths, weaknesses, threats, and opportunities that Pizza Apa Ya has. The results of the research on the generic strategy of Pizza Apa Ya show that the company implements a generic competitive strategy in the form of cost leadership and differentiation.

Keywords


Strategy; Business Competition; SWOT; Porter's Generic Analysis; Pizza Apa Ya

Full Text:

PDF

References


Assauri, S. (2013). Strategic Management Sustainable Competitive Advantages (S. Assauri, Ed.; 2nd ed.). PT RAJAGRAFINDO INDONESIA.

Bahtiar Abdillah, M., Marsha Aulia Hakim, R., Melisa Damiri, D., & Fithriya Zahra, dan. (2017). BUSINESS STRATEGY ANALYSIS ON SMEs BAMBOO CRAFTS IN BANDUNG CITY. In Jurnal AdBispreneur (Vol. 2, Issue 3).

Elias, M. C. (2018). Analisis Strategi Bersaing Pada Perusahaan Biro

Hitt, M. (2001). Manajemen Strategis Daya Saing & Globalisasi (R. Rimendi, Ed.; 1st ed.). Penerbit Salemba Empat.

Indarti, D. (2021). ANALISIS PORTER FIVE FORCE DALAM UPAYA MENINGKATKAN STRATEGI BERSAING. Jurnal Revolusi Indonesia, 1(6).

Khoirunnisa, A. (2020). ANALISIS PENERAPAN STRATEGI GENERIK PORTER DALAM MENINGKATKAN DAYA SAING PERUSAHAAN (Studi Kasus Bisnis Kuliner Sehat “Naturicha Healthy Food and Drink”). 1(1). https://doi.org/10.38035/JMPIS

Kotler, P. (1994). Marketing Management: Analysis, Planning, Implementation, and Control (Englewood Cliffs, Ed.; 8th ed.). Prentice-Hall International

Porter, M. E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors: With a New Introduction (1980th ed.). The Free Pres.

Rangkuti, F. (1997). Analisis SWOT Teknik Membedah Kasus Bisnis (Izul, Ed.). Gramedia Pustaka Utama.




DOI: https://doi.org/10.62108/great.v1i1.546

Article metrics

Abstract views : 790 | views : 1718

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Sekolah Tinggi Ekonomi Islam (STEI) SEBI

Address: Jl. Raya Bojongsari, Pondok Rangga, Kec. Sawangan, Kota Depok, Jawa Barat 16517, Indonesia