Studi Perilaku Konsumen Muslim: Pengaruh Motivasi Agama terhadap Niat Boikot Produk Unilever

Atiyah Fitri; Abdurrahman Ilman Faqih; Triyono Triyono

doi:10.61111/great.v3i2.1280

Studi Perilaku Konsumen Muslim: Pengaruh Motivasi Agama terhadap Niat Boikot Produk Unilever

Atiyah Fitri, Abdurrahman Ilman Faqih, Triyono Triyono

Abstract

Penelitian ini bertujuan untuk mengeksplorasi sejauh mana motivasi religius intrinsik memengaruhi niat untuk memboikot produk Unilever di kalangan masyarakat muslim Kota Depok. Metode kuantitatif deskriptif digunakan melalui penyebaran kuesioner via Google Forms, dengan analisis data menggunakan Smart PLS 4 yang mencakup uji validitas, reliabilitas, dan koefisien jalur. Hasil menunjukkan bahwa motivasi religius intrinsik memiliki pengaruh paling kuat terhadap niat boikot, disusul oleh norma subjektif yang juga signifikan, mengindikasikan peran tekanan sosial dalam mendukung perilaku boikot. Sebaliknya, sikap terhadap boikot dan persepsi kontrol perilaku tidak berpengaruh signifikan. Kebaruan penelitian ini terletak pada penekanan peran sentral nilai-nilai religius intrinsik dalam mendorong aktivisme konsumen. Kesimpulannya, motivasi religius dan norma sosial menjadi pendorong utama niat boikot di kalangan konsumen muslim.

Keywords

Sikap Terhadap Boikot, Norma Subjektif Boikot, Kontrol Perilaku yang Dipersipsikan, Motivasi Keagamaan Intrinsik, Niat Boikot, Unilever, Kota Depok

Full Text:

PDF

References

REFERENSI

Abosag, I., & Farah, M. F. (2014). The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment. European Journal of Marketing, 48(11–12), 2262–2283. https://doi.org/10.1108/EJM-12-2013-0737

Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T

Allport, G. W., & Ross, J. M. (1967). PERSONAL RELIGIOUS ORIENTATION AND PREJUDICE. Dalam Journal of Personality and Social Psychology (Vol. 5, Nomor 4).

Annisarahma, R., & Assegaf, A. H. (2024). Analisis Framing Pemberitaan Media Online Tempo.co dan CNNIndonesia.com Mengenai Konflik Israel-Hamas Pada Oktober 2023. https://jurnal.syntaxliterate.co.id/index.php/syntax-literate/article/view/15765/10126

Arikunto, S. (2016). Prosedur penelitian : suatu pendekatan praktik / Suharsimi Arikunto. https://opac.perpusnas.go.id/DetailOpac.aspx?id=801361

Arinta, Y. N., & Mutmainah, S. (2023). Religious Motivation and Consumer Boycotts: Enhancing Global Peace and Moral Justice. INFERENSI: Jurnal Penelitian Sosial Keagamaan, 17(2), 261–280. https://doi.org/10.18326/infsl3.v17i2.261-280

Asnawi, N., Dwisetyaningsih, N., & Djakfar, M. (2019). Predicting Muslim Consumer Intention to Boycott a Product-a Test of the Theory of Planned Behavior Background of Research. International Journal of Innovation, Creativity and Change. www.ijicc.net, 5(2). www.ijicc.net

Chiang, L. F., & Arif, A. M. M. (2024). The Intention to Participate in the Boycott Movement among University Students. International Journal of Academic Research in Business and Social Sciences, 14(10). https://doi.org/10.6007/IJARBSS/v14-i10/23307

Delistavrou, A., Krystallis, A., & Tilikidou, I. (2020). Consumers’ decision to boycott “unethical” products: the role of materialism/post materialism. International Journal of Retail and Distribution Management, 48(10), 1121–1138. https://doi.org/10.1108/IJRDM-04-2019-0126

Farah, M. F. (2014). An Expectancy-Value Approach to the Study of Beliefs Underlying Consumer Boycott Intention. International Journal of Business and Management, 9(10). https://doi.org/10.5539/ijbm.v9n10p101

Farah, M. F., & Newman, A. J. (2010a). Exploring consumer boycott intelligence using a socio-cognitive approach. Journal of Business Research, 63(4), 347–355. https://doi.org/10.1016/j.jbusres.2009.03.019

Farah, M. F., & Newman, A. J. (2010b). Exploring consumer boycott intelligence using a socio-cognitive approach. Journal of Business Research, 63(4), 347–355. https://doi.org/10.1016/J.JBUSRES.2009.03.019

Friedman, Monroe. (1999). Consumer boycotts : effecting change through the marketplace and the media. Routledge. https://www.routledge.com/Consumer-Boycotts-Effecting-Change-Through-the-Marketplace-and-Media/Friedman/p/book/9780415924573

Ghozali, I. (2014). Structural Equation Modeling Metode Alternatif dengan Partial Least Squares (PLS). Badan Penerbit Universitas Diponegoro. https://www.researchgate.net/publication/289674653_Structural_Equation_Modeling_Metode_Alternatif_dengan_Partial_Least_Squares_PLS

Ghozali, I. (2016). Aplikasi Analisis Multivariete SPSS 23 (8 ed.). Badan Penerbit Universitas Diponegoro.

Ghozali, I., & Latan, H. (2014). Partial Least Squares Konsep, Metode dan Aplikasi Menggunakan Program WARPPLS 4.0. Badan Penerbit Universitas Diponegoro. https://openlibrary.telkomuniversity.ac.id/home/catalog/id/117046/slug/partial-least-squares-konsep-teknik-dan-aplikasi-menggunakan-program-smartpls-3-0-2-e-.html

Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24.

Hamzah, H., & Mustafa, H. (2019). Exploring consumer boycott intelligence towards Israel-related companies in Malaysia: An integration of the theory of planned behaviour with transtheoretical stages of change. Journal of Islamic Marketing, 10(1), 208–226. https://doi.org/10.1108/JIMA-06-2017-0070

Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/S11747-014-0403-8

Hunt, R. A., & King, M. (1971). The intrinsic-extrinsic concept: A review and evaluation. Journal for the Scientific Study of Religion , 10, 336–359.

Jamaluddin, M., & Habibillah, E. I. (2023). PENGARUH KEBIJAKAN PERSERIKATAN BANGSA-BANGSA (PBB) DALAM KONFLIK PALESTINA-ISRAEL. Dalam Jurnal TAPIs (Vol. 19, Nomor 1). http://www.historyguy.com/israeli-palestinian_conflict.html#israel-

Karina, N. (2022). PENINGKATAN KINERJA SUMBER DAYA MANUSIA MELALUI INTRINSIC RELIGIOUS MOTIVATION DAN SELF-ENHANCEMENT PADA DINAS PERTANIAN DAN PANGAN KABUPATEN DEMAK. UNIVERSITAS ISLAM SULTAN AGUNG.

Khoiriyah, B. N. (2024). ANALISIS DAMPAK EKONOMI DAN SOSIAL BOIKOT PRODUK PRO-ISRAEL DALAM PERSPEKTIF HUKUM ISLAM DI INDONESIA. Cetak) Journal of Innovation Research and Knowledge, 4(5). https://www.hukumonline.com/klinik/a/boikot-

Mufraini, M. A. (2013). Metodologi penelitian bidang studi ekonomi islam. https://repository.uinjkt.ac.id/dspace/handle/123456789/51029

Muhamad, N., Khamarudin, M., & Fauzi, W. I. M. (2019). The role of religious motivation in an international consumer boycott. British Food Journal, 121(1), 199–217. https://doi.org/10.1108/BFJ-02-2018-0118

Nurkholidah, S., & Diono, M. (2024). TINJAUAN MAQĀṢID AL-SHARĪ’AH TERHADAP PEMBOIKOTAN PRODUK ISRAEL. Jurnal Hukum Bisnis Islam, 14(1). https://www.cnbcindonesia.com/news/20231013172541-8-480410/jejak-perang-

Pratiwi, B., Jannah, K. M., Saraswati, R., Raihanah, S., & Suhud, U. (2021). Analisis Pengaruh Intention to Boycott pada Konsumen Produk Perancis di Indonesia. Jurnal Bisnis, Manajemen, dan Keuangan, 2(1).

Rachman, A., Yochanan, Samanlangi, A. I., & Purnomo, H. (2024). METODE PENELITIAN KUANTITATIF, KUALITATIF DAN R&D.

Sanusi, A. (2013). Metode Penelitian Bisnis. https://www.cnbcindonesia.com

Sen, S., Gürhan-Canli, Z., & Morwitz, V. (2001). Withholding consumption: A social dilemma perspective on consumer boycotts. Journal of Consumer Research, 28(3), 399–417. https://doi.org/10.1086/323729/0

Septiazi, M. R. F., & Yuliana, N. (2023). Sosial ANALISIS PENGARUH MEDIA SOSIAL TERHADAP GERAKAN BOIKOT PRODUK ISRAEL DI INDONESIA. Triwikrama: Jurnal Multidisiplin Ilmu Sosial, 2(4), 2023–2054.

Siregar, I., Maliki, D., & Nasution, F. (2024). Jihad Ekonomi Dalam Perspektif Hadis: Tinjauan Terhadap Gerakan Boikot Produk Israel Sebagai Dukungan Terhadap Palestina. MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis, 2(3), 181–192. https://doi.org/10.59246/muqaddimah.v2i3.938

Smith, M., & Li, Q. (2010). The boycott model of foreign product purchase: An empirical test in China. Asian Review of Accounting, 18(2), 106–130. https://doi.org/10.1108/13217341011059381

Sugiyono. (2011). Metode penelitian kuantitatif, kualitatif dan kombinasi (mixed methods). https://opac.perpusnas.go.id/DetailOpac.aspx?id=853411

Sugiyono. (2017). Metode penelitian kebijakan: pendekatan kuantitatif, kualitatif, kombinasi, R&D dan penelitian evaluasi/ Sugiyono; editor, Safitri Yosita Ratri. https://opac.perpusnas.go.id/DetailOpac.aspx?id=1085148#

Suharso, P. (2009). Metode Penelitian Kuantitatif Untuk Bisnis : Pendekatan Filosofi dan Praktis. //opac.utu.ac.id%2Findex.php%3Fp%3Dshow_detail%26id%3D4078

Umar, H. (2003). Metode riset bisnis: panduan mahasiswa untuk melaksanakan riset dilengkapi ... - Husein Umar. https://books.google.co.id/books?id=ihn8T5S8HaQC&printsec=frontcover&hl=id#v=onepage&q&f=false

Wibisono, D. (2003). Riset Bisnis Panduan Bagi Praktisi & Akademisi - Dermawan Wibisono.https://books.google.co.id/books?id=TkfvuXxjIE0C&printsec=copyright&hl=id#v=onepage&q&f=false

Winston, L. R. (2011). The Story Of God (reprint). Random House, 2011.

DOI: https://doi.org/10.61111/great.v3i2.1280