The Effect of Bandwagon Effect on Clothing Consumption Patterns (Study on Muslim Community in Tanete Riattang Sub-District)

Megawati Reski Tama; Zulkifli Zulkifli; Munawarah Munawarah

doi:10.46899/jeps.v12i1.652

The Effect of Bandwagon Effect on Clothing Consumption Patterns (Study on Muslim Community in Tanete Riattang Sub-District)

Megawati Reski Tama, Zulkifli Zulkifli, Munawarah Munawarah

Abstract

Humans carry out consumption activities to meet their needs. There are two types of behavior in consumers, namely rational and irrational consumer behavior. This research aims to determine the effect of bandwagon effect on clothing consumption patterns in Muslim communities in Tanete Riattang District. The research method used is quantitative. The data collection technique was carried out by giving questionnaires to 100 respondents. The analysis technique carried out is a statistical test through a simple linear regression test, t test, and coefficient of determination (R²). Before statistical tests are carried out, research instrument tests are carried out, namely validity tests, reliability tests, and classical assumption tests consisting of normality tests and linearity tests. Data management in this study used SPPS 29 software. The results showed that the bandwagon effect had a positive and significant effect on clothing consumption patterns in the Muslim community in Tanete Riattang sub-district. Based on the results of the t test, it is known that t_value (8.275) > t_table (1.984) and the significance value of 0.000 is smaller than the established probability ꭤ which is 0.05 which means that a person's clothing consumption pattern is based on a tendency to buy or recognize trends because many other people also do it.

Keywords

Bandwagon Effect; Consumption Pattern; Islamic Consumption

Full Text:

PDF

References

Abu, B. A. (2022). Tinjauan Teori Konsumsi Menurut M.Abdul Mannan Tentang Pola Konsumsi Mahasiswa Perbankan Syariah IAIN Pare Pare. 4.

Andini, A., Hendi, A. J., Maharani, I., Senkwen, K., Ruku, V., Angelia, T., Purba, S., & Wijayanti, S. H. (2021). Pengaruh Pandemi Covid-19 Terhadap Pengeluaran Bulanan Mahasiswa di Jakarta. Jurnal Ekonomi Dan Manajemen, 18(2), 315.

Astuti, T. P. (2018). Analisis Faktor-Faktor Yang Mempengaruhi Pola

Konsumsi Mahasiswa (Studi Kasus: Mahasiswa Pendidikan IPS FITK UIN Syarif Hidayatullah Jakarta). Jurnal Pendidikan Ilmu Pengetahuan Sosial Fakultas Ilmu Tarbiyah Dan Keguruan Universitas Islam Negeri Syarif Hidayatullah Jakarta, 41.

Azwar, S. (2004). Metode Penelitian. Pustaka Pelajar.

Bone, B. P. S. K. (2021). Indikator Kesejahtraan Rakyat Kabupaten Bone 2021. 50.

C.Kelly, R. (2023). What Is the Bandwagon Effect? Why People Follow the Crowd. Investopedia. https://www.investopedia.com/terms/b/bandwagon-effect.asp

Evelina, L. W., & Pebrianti, D. E. (2021). Perilaku Konsumtif Bandwagon Effect Followers Instagram Shopee pada Event Flash Sale. Warta ISKI, 4(02), 102. http://dx.doi.org/10.25008/wartaiski.v4i2.127

Farida, N., Purwitasari, E., & Taufik, I. (2022). Pengaruh Kredibilitas Influencer Terhadap Minat Beli Subscribers Pada Channel Youtube Otomotif Ridwan Hanif. Jurnal Broadcasting Communication, 4(1), 39. https://doi.org/10.53856/bcomm.v4i1.233

Fauzi, A. (2016). Pakaian Wanita Muslimah Dalam Perspektif Hukum Islam Pendahuluan. Iqtishodia, Jurnal Ekonomi Syariah, 1, 42.

Hasan, M. I. (2022). Pokok-pokok Materi Metedologi Penelitian dan Aplikasinya. Ghalia Indonesia.

Hendrata, G. P., Wan, P., Prasetya, P., & Budiman, A. (2021). Pengaruh Nilai Konsumsi, Interpersonal Influence dan Kepuasan terhadap Niat Pembelian Barang Virtual dalam Mobil Games. KBI Kajian Branding Indonesia, 3(2).

Imansari, N. I. (2020). Praktikum Mengenai Kebutuhan Atau Utilitas Dalam Khidupan Sehari-hari. Jurnal Masharif Al-Syariah: Jurnal Ekonomi Perbankan Syariah, 5(2), 87.

Lammers, J., Bukowski, M., Potoczek, A., Fleischmann, A., & Hofmann, W. (2022). Mengurai Faktor-Faktor di Balik Pergeseran Niat Memilih : Efek Bandwagon Mencerminkan Pemrosesan Heuristik , Sementara Efek Underdog Mencerminkan Kekhawatiran akan Keadilan Kata kunci.

Martono, N. (2014). Metodologi Penelitian (4th ed.). Bu.

Mashiri, R. Y. Al. (1993). Ushul al-Iqhtishad al-Islami. Beirut: Al-Dar Al-Samiyah.

Maulana, F. (2023). Pengaruh Pendapatan, Harga, Gaya Hidup dan Bandwagon Effect Terhadap Perilaku Konsumsi Mahasiswa di Bidang Fashion. 75.

Mulyani, N. (2016). Pengaruh Tingkat Pendapatan Terhadap Pola Konsumsi Masyarakat dalam Perspektif Ekonomi Islam (Studi Kasus Desa Harapan Jaya Kecamatan Semendawai Timur Kabupaten Ogan Komering Ulu Timur). UIN Raden Falah Palembang.

Ningsih, N. N. F. (2023). Pengaruh Content Marketing, Viral Marketing, dan Bandwagon Effect Terhadap Keputusan Pembelian Dengan Perilaku Konsumtif Sebagai Variabel Intervening (Studi pada Generasi Z Pengguna Tiktok Shop di Kota Malag). 167.

Paskov, M., Gërxhani, K., & Werfhorst, H. G. van de. (2017). Giving Up on the Joneses? The Relationship between Income Inequality and Status-seeking. European Sociological Review, 33(1).

Schmitt-beck, R. (2015). Bandwagon Effect. The International Encyclopedia of Political Communication, 2, 1.

https://doi.org/10.1002/9781118541555.wbiepc015

Suminar, E., & Meiyuntari, T. (2015). Konsep Diri, Konformitas dan Perilaku Konsumtif pada Remaja. Persona Jurnal Psikologi Indonesia, 4(2).

Viya, R. (2021). Pengaruh Literasi Keuangan, Bandwagon Effect, Persepsi Kemudahan Penggunaan, dan Manfaat Yang Dirasakan Terhadap Intensi Penggunaan Layanan Pinjaman Online Peer to Peer Lendnding) Sebagai Pihak Peminjam Borrower). 16.

Yudistira, A. (2021). Pengaruh Bandwagon Effect, Vablen Effect, Terhadap Keputusan Pembelian Sepeda Di Masa Pandemi. 13.

DOI: https://doi.org/10.46899/jeps.v12i1.652