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Keywords AISAS Model Affective Perception BPKH Cognitive Perception Conative Perception Consumptive Behavior E-Marketing Educational Institution Effectiveness Electronic Money Fatwa Investment Decision Marketing Strategy Markowitz. Portfolio Investment Profit Sharing Financing, Sale and Purchase Financing, FDR, NPF, ROA, Islamic Rural Banks (BPRS) QSPM Return Risk Investment SWOT Technology Acceptance Model
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