Business Resilience Amidst The Covid-19 Pandemic

Ali Hardana; Naruddin Khalil Hararap; Jafar Nasution; Arti Damisa

doi:10.46899/jeps.v12i1.629

Business Resilience Amidst The Covid-19 Pandemic

Ali Hardana, Naruddin Khalil Hararap, Jafar Nasution, Arti Damisa

Abstract

The Covid-19 pandemic has an impact on various sectors of life, not only the health sector, the economic and business sectors are also experiencing a serious impact. At this time, many business actors experience various problems such as declining sales, lack of capital, hampered sales distribution and difficulties in raw materials. Therefore, a resilience is needed in order to continue to run in the midst of this difficult situation. The object of this research is UD. salacca. This research method is using a qualitative approach and then analyzed using SWOT analysis. The results of this study indicate that the results obtained from the SWOT matrix table, there are several alternative strategies for UD. Salacca to survive in the midst of the Covid-19 pandemic: (a) Alternative strategies for SO to maximize the use of digital technology to market processed salak products more widely which have guaranteed halalness, maintain cooperative relationships with distributors so that they have the opportunity to expand distribution networks outside the city and abroad, utilize social media to promote the location of business locations to attract customers and utilize digital technology to improve HR skills for the better. (b) Alternative ST strategy to reduce the number of employees so that UD. Salacca was able to survive because of the social distancing policy in the midst of the Covid-19 pandemic, declining market demand, so it had to reduce the amount of production and increase cooperation with suppliers of raw materials in order to increase the amount of production. (c) Alternative WO strategies utilize technological developments to make bookkeeping using a computer system and increase the use of technology and information to expand market share. (d) The alternative WT strategy is to utilize digital technology to increase sales turnover and utilize technology and information to establish communication with salak suppliers from various regions in order to continue to produce salak processed products.

Keywords

Business Actor, Covid-19, Resilience, Salak

References

Abdillah, W., & Hartono, J. (2015). PARTIAL LEAST SQURAE (PLS) Alternatif Structural Equation Modelling (SEM) dalam Penelitian Bisnis (First).

Agbor, J. M. (2011). The Relationship between customer satisfaction and service quality. Umeå University, Sweden.

Ajijah Harahap, Budi Gautama Siregar, & Ali Hardana,. (2022). Determinan pertumbuhan laba pada perusahaan subsektor pertanian. Jurnal Mahasiswa Akuntansi Samudra, 3(1), 17-30. https://doi.org/10.33059/jmas.v3i1.5083

Ali Hardana, Nurhalimah, N., & Sulaiman Efendi,. (2022). Analisis ekonomi makro dan pengaruhnya terhadap kemiskinan (studi pada pemerintah kabupaten tapanuli selatan). Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen, 1(4), 21-30. https://doi.org/10.30640/inisiatif.v1i4.370

Ayu, S., & Lahmi, A. (2020). Peran e-commerce terhadap perekonomian Indonesia selama pandemi Covid-19. Jurnal Kajian Manajemen Bisnis, 9(2)

Awoyemi, M. (2002). Research Methodology in Education. Accra: K 'N' A.B. Ltd.

Batubara, Zakaria. “Akuntansi Dalam Pandangan Islam, Jurnal Akuntansi Syariah” Vol. 13, no. No. 1 Juni 2019.

Eka Puteri Tristita Sine. “Akuntabilitas dan Transparansi Pengelolaan Dana Bantuan Operasional Sekolah (BOS),"Jurnal Akuntansi: Transparansi dan Akuntabilitas” Vol 9, no. No.1, Maret 2021.

Hardana, A. (2018). Pengaruh Promosi, Harga Dan Produk Terhadap Keputusan Pembelian Kartu Seluler Lebih Dari Satu Operator Di Kecamatan Sipirok Kabupaten Tapanuli Selatan. Al-Masharif: Jurnal Ilmu Ekonomi Dan Keislaman, 6(1). https://doi.org/10.24952/masharif.v6i1.1125

Harahap, A. H., Hasibuan, A. N., & Hardana, A. (2021). Analisis Laba terhadap Kemampuan Membayar Zakat Bank Muamalat. Journal of Islamic Social Finance Management, 2(2), 237-249. https://doi.org/10.24952/jisfim.v2i2.5017

Hardana, A. (2018). Model pengembangan kewirausahaan di perguruan tinggi. Al-Masharif: Jurnal Ilmu Ekonomi Dan Keislaman, 6(2), 31. https://doi.org/10.24952/masharif.v6i2.1146

Hardana, A. (2022). Keikutsertaan Dana Zakat dalam Pengentasan Kemiskinan di Indonesia. Bukhori: Kajian Ekonomi Dan Keuangan Islam, 2(1), 65-74. https://doi.org/10.35912/bukhori.v2i1.1895

Hardana, A. (2023). Green Economy Based On Sharia Maqashid Case Study In Sorkam Tengah Village, Sorkam District, Tapanuli Tengah District. Paradigma, 20(2), 320-332. https://doi.org/10.33558/paradigma.v20i2.7103

Hardana, A. (2023). Pengaruh Struktur Kepemilikan terhadap Nilai Perusahaan dengan Kinerja Keuangan dan Kebijakan Hutang sebagai Variabel Intervening. Jurnal Akuntansi, Keuangan, Dan Manajemen, 4(4), 263-272. https://doi.org/10.35912/jakman.v4i4.2300

Hardana, A. (2024). Analisis Hubungan Pertumbuhan Ekonomi dengan Kemiskinan dan Belanja Modal Pemerintah Daerah, Penyerapan Tenaga Kerja, dan Indeks Pembangunan Manusia. Studi Ekonomi Dan Kebijakan Publik, 2(2), 59-68. https://doi.org/10.35912/sekp.v2i2.2344

Hardana, A. H., Lismawati Hasibuan, & Sulaiman Efendi Hasibuan,. (2023). Tax Aggressiveness, Capital Structure, Corporate Governance Dan Firm Performance. International Journal of Economic Research and Financial Accounting (IJERFA), 1(2). https://doi.org/10.55227/ijerfa.v1i2.28

Hardana, A., & Hasibuan, A. N. (2023). The Impact of Probability, Transfer Pricing, and Capital Intensity on Tax Avoidance When Listed Companies in the Property and Real Estate Sub Sectors on the Indonesia Stock Exchange. International Journal of Islamic Economics, 5(1), 67. https://doi.org/10.32332/ijie.v5i01.6991

Hardana, A., & Nasution, J. (2022). Pengaruh Rasio Keuangan Pemerintah Daerah terhadap Indeks Pembangunan Manusia. Global Financial Accounting Journal, 6(1), 52. https://doi.org/10.37253/gfa.v6i1.6452

Hardana, A., Gautama, B., & Annam, R. (2022). Pengaruh investasi aktiva tetap, modal kerja dan ukuran perusahaan terhadap profitabilitas pada pt. charoen pokphand indonesia tbk. Al-Bay, 1(1). https://doi.org/10.24952/bay.v1i1.5769

Hardana, A., Nasution, J., & Damisa, A. (2022). Pelatihan Manajemen Usaha Dalam Meningkatkan Usaha UMKM Kuliner. Medani : Jurnal Pengabdian Masyarakat, 1(1), 16-22. https://doi.org/10.59086/jpm.v1i1.87

Hardana, A., Nasution, J., Damisa, A., & Nasution, Y. (2024). Business Management Training in Improving Culinary Msme Enterprises. Jurnal Pengabdian Masyarakat Bestari, 3(1), 31-40. https://doi.org/10.55927/jpmb.v3i1.7465

Hardana, A., Royani, I., Situmorang, I. S., & Ariyanda, B. (2022). Financial Performance Analysis at PT. Bank Syariah Mandiri With Method Economic Value Adde (Eva). Journal of Islamic Financial Technology, 1(1). https://doi.org/10.24952/jiftech.v1i1.5025

Hardana, A., Sahri, M. Z., & Ramadhan, A. (2022). Comparative Analysis Of The Profitability Of PT. Bank Panin Syariah Securities Before And After Going Public. Journal of Islamic Financial Technology, 1(2). https://doi.org/10.24952/jiftech.v1i2.6683

Hardana, A., Syahuri Zein, A., Johanna, A., & Avinash, B. (2023). Factors Influencing Non-Performing Financing (NPF) In Sharia Banking. Journal Markcount Finance, 1(2), 87-97. https://doi.org/10.55849/jmf.v1i2.87

Hardana, A., Utami, T. W., Hasibuan, L., & Windari,. (2023). Accounting information in improving corporate values and responsibility to stakeholders in cement manufacturing companies in Indonesia. Journal of Management Science (JMAS), 6(2), 233-231. https://doi.org/10.35335/jmas.v6i2.233

Hasibuan, A. N., Hardana, A., Hasibuan, L., Utami, T. W., & Siregar, S. E. (2023). Penerapan Akuntansi Publik dalam Pertanggungjawaban Kinerja Instansi Pemerintah di Kantor Koperasi Usaha Kecil Kabupaten Mandailing Natal. Jurnal Simki Economic, 6(2), 288-295. https://doi.org/10.29407/jse.v6i2.241

Hardana, A., & Damisa, A. (2022). Pelatihan Manajemen Usaha Dalam Meningkatkan Usaha UMKM Kuliner. Medani: Jurnal Pengabdian Masyarakat, 1(2), 16-22.

Hardana, A., Nasution, J., Damisa, A., Lestari, S., & Zein, A. S. (2023). Analisis Hubungan Pertumbuhan Ekonomi Dengan Kemiskinan dan Belanja Modal Pemerintah Daerah, Penyerapan Tenaga Kerja, dan Indeks Pembangunan Manusia. Jurnal Studi Pemerintahan dan Akuntabilitas, 3(1), 41-49.

Hardana, A. (2023). Hubungan antara Kemiskinan dan Pendidikan di Indonesia dengan Pertumbuhan Ekonomi. Studi Ekonomi Dan Kebijakan Publik, 2(1), 7-19.

Hardana, A. (2018). Analisis Faktor-Faktor Yang Mempengaruhi Pendapatan Industri Kecil Di Kota Padangsidimpuan Dan Kabupaten Tapanuli Selatan. Tazkir: Jurnal Penelitian Ilmu-Ilmu Sosial Dan Keislaman, 4(1), 129-146.

Hardana, A. (2022). Implementasi akad murabahah untuk pembiayaaan modal usaha di bank syariah indonesia sipirok. Jurnal pengabdian masyarakat: pemberdayaan, inovasi dan perubahan, 2(4), 140-149.

Hardana, A. (2023). Peran Zakat Sebagai Pendorong Multiplier Ekonomi. Mu’amalah: Jurnal Hukum Ekonomi Syariah, 2(1), 91-104.

Hasibuan, A. N., Lubis, A. F., Hasyim, S., & Sadalia, I. (2017). Effects of auditor quality on market-based and accounting-based financial statement quality and its impacts on economic consequences (a case on Indonesia capital market).

Hasibuan, A. N. (2023). Financial performance analysis using value for money concept. Journal of Management Science (JMAS), 6(1), 25-29.

Hasibuan, A. N., & Nofinawati, N. (2021). Understanding Padangsidimpun City Community in Recognizing and Understanding Sharia Banking Products. Al-Masharif: Jurnal Ilmu Ekonomi Dan Keislaman, 9(2), 206-219.

Hasibuan, A. N., & Rahmad Annam, S. E. (2022). Akuntansi Manajemen: Teori dan Praktek. Merdeka Kreasi Group.

Hardana, A. (2023). Peran Zakat Sebagai Pendorong Multiplier Ekonomi. Mu’amalah: Jurnal Hukum Ekonomi Syariah, 2(1), 91-104.

Hastuti, T. D. (2005). Hubungan antara good corporate governance dan struktur kepemilikan dengan kinerja keuangan (Studi kasus pada perusahaan yang listing di Bursa Efek Jakarta). Simposium Nasional Akuntansi VIII, 238–247.

Holt-Jensen, A. (2022). Synthesis of Physical and Human Geography: Necessary and Impossible? In Socio-Spatial Theory in Nordic Geography: Intellectual Histories and Critical Interventions (pp. 69–85). Springer International Publishing Cham.

https://www.cnnindonesia.com/nasional/20200911061829-20-545178/perjalanan-psbb-jakarta-hingga-kembali-ke-titik-nol tanggal 18 Oktober 2021

https://www.kompas.com/tren/read/2021/07/18/104500065/update-corona-18-juli--500.000-kasus-aktif-covid-19-di-indonesia-inggris?page=all tanggal 18 Juli 2021

Indah, E., Hasibuan, A. N., Hardana, A., & Annam, R. (2021). Determinants of customer loyalty. Journal Of Sharia Banking, 2(1). https://doi.org/10.24952/jsb.v2i1.4835

Indriaswari, I., Ulupui, I. G. K. A., & Warokka, A. (2022). Financial knowledge, financial attitude, and locus of control: Reviewing their influence on financial management behavior using financial literacy as moderation variable. The International Journal of Social Sciences World (TIJOSSW), 4(2), 431–443.

Lindauer, M., Eggensperger, K., Feurer, M., Biedenkapp, A., Deng, D., Benjamins, C., Ruhkopf, T., Sass, R., & Hutter, F. (2022). SMAC3: A versatile Bayesian optimization package for hyperparameter optimization. The Journal of Machine Learning Research, 23(1), 2475–2483.

Lismawati, L., Hardana, A., Utami, T. W., & Mutiah, N. (2023). Kontribusi Data Akuntansi Biaya terhadap Peningkatan Nilai Perusahaan dan Tanggung Jawab Pemangku Kepentingan pada Perusahaan Manufaktur Semen Indonesia. Etihad: Journal of Islamic Banking and Finance, 3(1), 1–10.

Marito, N., Nofinawati, N., & Hardana, A. (2021). Pengaruh Zakat Perbankan dan Corporate Social Responsibility terhadap Kinerja PT. Bank Muamalat Indonesia. Journal of Islamic Social Finance Management, 2(2), 190-209.

M. Quraish Shihab, Tafsir Al-Misbah, Jakarta: Penerbit Lentera Hati, 2011

Matondang, M. A. dan N. (2020). Manajemen Pemasaran UMKM dan Digital Sosial Media. Yogyakarta: deepublish

Mutia, N., Hardana, A., & Zein, A. S. (2023). Analisis Perencanaan Strategis, Manajemen Perencanaan Strategis, Dan Strategis Kampus Padangsidimpuan. SAMMAJIVA: Jurnal Penelitian Bisnis Dan Manajemen, 1(1), 126–140.

Nasser, A. N., Hardana, A., & Erlina, E. (2022). Effect Of Operating Costsonal Operating Income (Bopo) And Non-Perfoming Financing (Npf) On Return On Assets (Roa) In Pt. Bank Rakyat Indonesia Syariah, Tbk For The Period 2009-2017. Journal of Sharia Banking, 3(2), 136-143. https://doi.org/10.24952/jsb.v1i2.6431

Nasution, J., Hardana, A., Damisa, A., & Rasyid, A. (2022). Dampak Kehadiran Wisata Religi Terhadap Penghasilan Pedagang Makanan Di Lingkungan Masjid Agung Syahrun Nur Sipirok. Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah/Vol, 7(4), 1579.

Nasution, K. A., Hasibuan, S. S., Utami, A., Hasibuan, F., Ardiansyah, F., & Hardana, A. (2022). Strategi LPTQ Dalam Meningkatkan Kualitas SDM Yang Unggul dan‎ Qur’ani. Jurnal Indragiri Penelitian Multidisiplin, 2(3), 187–197.

Nurul Zuriah, Metode Penelitian Sosial dan Pendidikan, Jakarta: Bumi Reksa, 2007.

Putri, O. C. M., & Puspaningtyas, M. (2021). Ketahanan UMKM di Masa Pandemi COVID-19 (Studi Kasus Usaha Jajanan Templek-Mamake di Banyuwangi). Prosiding Nasional Seminar on Accounting, Finance and Economics1, 1(3), 1–12.

Rangkuti, F. (2019). Teknik Membedah Kasus Bisnis Analisis SWOT cara perhitungan bobot, rating dan OCAI. Jakarta: Kompas Gramedia.

Rosmawati. (2018). Pokok-Pokok Hukum Perlindungan Konsumen. Jakarta: Kencana

Saipul Ghozi, Statistik Deskriptip Untuk Ekonomi, Yogyakarta: CV.Budi Utama, 2015.

Salama, S. N., Randa, F., & Ng, S. (2022). The Effect Of Tax Planning And Political Costs On Profit Management With Profitability As Moderating Variables. Simak, 20(02), 343–373.

Siregar, B. G., & Hardana, H. A. (2022). Metode Penelitian EKonomi dan Bisnis. Merdeka Kreasi Group.

Sugiyono, S., & Lestari, P. (2021). Metode penelitian komunikasi (Kuantitatif, kualitatif, dan cara mudah menulis artikel pada jurnal internasional). Alvabeta Bandung, CV.

Suwarto, F. (2017). Hubungan Antara Ketahanan Fisik Mental Spiritual Dan Kemampuan Mengelola Stres Serta Tingkat Kepercayaan Diri Dengan Motivasi Kerja. Jurnal Manajemen, 20(2), 169

Taufik, T., & Ayuningtyas, E. A. (2020). Dampak Pandemi Covid 19 Terhadap Bisnis Dan Eksistensi Platform Online. Jurnal Pengembangan Wiraswasta, 22(01), 21

Wira. (2018). Ketahanan Nasional dan Bela Negara. Jakarta: Puskom Publik Kemhan.

DOI: https://doi.org/10.46899/jeps.v12i1.629