The Effect of Halal Certificate, Food Quality and Price on Consumers’ Decision in Buying Aqeeqah Products

Diyan Pebriani, Donny Setiawan, Ai Nur Bayinah

Abstract


The purpose of this study is to analyze the effect of halal certificates, food quality, and price on purchasing decisions. The research method is quantitative. The data are collected using a questionnaire. The dependent variable is the purchase decision and the independent variable is the halal certificate, food quality, and price on the purchase decision of Aqeeqah products in Tangerang Regency. The data analysis method used is multiple linear regression. This study shows that halal certificates have no significant effect on purchasing decisions for Aqeeqah products in Tangerang District, while food quality and price have a significant effect on purchasing decisions for Aqeeqah products in Tangerang District. The results of the research from the simultaneous test of halal certificate variables, food quality, and price have a significant effect on purchasing decisions. This shows that people living in Tangerang Regency prioritize food quality and price rather than the legality of halal certificates when buying Aqeeqah products.


Keywords


Food Quality; Halal Certificate; Price; Purchase Decision; Tangerang City

Full Text:

PDF

References


Anggadwita, G. (2019). Halal Label vs Product Quality in Halal Cosmetic Purchasing Decisions. Journal of Islamic Economics and Business 4.2, 227–242.

Regional Profile of Kabupaten Tangerang. (2019). Tigaraksa: Bappeda

Kabupaten Tangerang.

Budiman, F. (2020). Halal Certification for the People of Boyolali Regency, Central Java (Study on the Purchase Decision of Indonesian Alwahida Antidote Herbal Products). Scientific Journal of Islamic Economics 6.2, 379.

Davis, B., Lockwood, A., Alcott, P., & Pantelidis, L. S. (2018). Food and

Beverage Management (Vol 6). London: Routledge.

DinarStandard. State of the Global Islamic Economy Report. (2022). Dubai.

Gunawan, A.C &; Susanti, F. (2019). The Effect of Promotion Mix and Price on Maybelline Cosmetic Product Purchase Decisions in Padang City. https://doi.org/10.31227/osf.io/npjqh.

Hasibuan, S., &; Suhesti, N. T. (2022). Food and Drink Provider Statistics 2020. Jakarta: Central Bureau of Statistics.

Hidayat, M.R., &; Munshihah, A. (2021). Healthy and Halal Food in the Qur'an Analytical Studies in Tafsir Al Qur'anul Majid An-Nur TM Hasbi Ash Shiddieqy. Journal of Quran and Hadith Studies 3.2, 161–176.

Ilmiyah, K., &; Krishernawan, I. (2020a). The Effect of Product Reviews, Convenience, Trust, and Price on Purchasing Decisions on the Shopee Marketplace in Mojokerto. Journal of Management 6.1, 31–42.

Ilmiyah, K., &; Krishernawan, I. (2020b). The Effect of Product Reviews, Convenience, Trust, and Price on Purchasing Decisions on the Shopee Marketplace in Mojokerto. Journal of Management 6.1, 31–42.

Idhalalcenter.org. (2022, April 20). Halal Lifestyle Foundation of Healthy and Strong Indonesia. https://www.idhalalcenter.org/halal-lifestyleupdate/gaya-hidup-halal-fondasi-indonesia-sehat-dan-kuat.

Indriantoro, N., &; Supomo, B. (2016). Business Research Methodology For Accounting and Management (1rd.) . Yogyakarta: BPFE.

Isaac, K. (2017). Pricing is reviewed in an Islamic perspective. 43.

Ministry of Cooperatives and Small and Medium Enterprises. (2021). Data Development of Micro, Small, Medium and Large Enterprises.

https://kemenkopukm.go.id/data-umkm/.

Ministry of Investment/BKPM. (2017). Government Efforts to Advance

Indonesian MSMEs. https://www.bkpm.go.id/id/publikasi/detail/berita/upaya-pemerintahuntuk-memajukan-umkm-indonesia.

Ministry of Cooperatives and SMEs of the Republic of Indonesia. (2021). Overview of Indonesian MSMEs. https://kemenkopukm.go.id/kumkmdalam-angka/?type=indikator-umkm⊂=0.

Kisti, S.A., &; Muizzudin. (2020). The Effect of Halal Certification, Brand Image and Price on the Purchase Decision of Sosro Bottled Tea

Beverages (Stdi Case in Islamic Village Higher Education Students).

Journal of Islamic Economics, Business and Finance 10.2, 137–151.

Kotler, P., & Amstrong, G. (2012). Principles of Marketing (12rded. ). Jakarta: Erlangga.

Kotler, P., & Armstrong, G. (2008). Principles of Marketing (ed.).

rdJakarta: Erlangga.

Kotler, P., & Keller, K. L. (2009). Marketing Management (ed.). Jakarta: PT Gelora Aksara Pratama.13rd.

Kotler, P., &; Keller, K. L. (2012). Marketing Management (ed.). Jakarta: Erlangga.13rd

Lajnah Pentashihan Mushaf of the Qur'an. (2013). Food and Drink in the Perspective of the Qur'an and Science. Jakarta.

M. Hardy. (2021). Know the Law of Aqeeqah and Its Propositions, Right Time, and Conditions. https://www.gramedia.com/literasi/hukum-aqeeqah/.

Mastercard-CrescentRating. (2022). Global Muslim Travel Index. Singapore.

Suaramuhammadiyah.id. (2021, January 12). Order to Eat Halal Food and Good Letter Al-Baqarah verses 168-171. https://suaramuhammadiyah.id/2016/02/01/perintah-makan-makananyang-halal-dan-baik-surat-al-baqarah-ayat-168-171/.

Muslimin, S., Zainab, Z., &; Jafar, W. (2020). The concept of pricing in an Islamic perspective. Al-Azhar Journal of Islamic Economics 2.1, 1–11.

Pasaribu, R. F. A., Sianipar, I. L., Siagian, Y. F., &; Sartika, V. (2019). The Effect of Promotions and Prices on Soyjoy Product Purchasing

Decisions PT. Amerta Indah Otsuka Medan City. Journal of Management 5.1, 45–52.

Pramintasari, T. R., &; Fatmawati, I. (2017). The Effect of Religious Beliefs, the Role of Halal Certification, Information Exposure, and Health Reasons on Public Awareness of Halal Food Products. Journal of

Business Management 8.1, 1–32.

Prasetyo, A. (2018). Analysis of Good Manufacturing Practices of Processed Food. January 21, 2018. Indocomp. https://www.google.co.id/books/edition/Analisis_Good_Manufacturin

g_Practise_Ola/.

Prihanto, A. A. (2021). Quality Control and Quality of Fisheries Products. Nusa Creative Media. November 3, 2021. Jurnal Ekonomi dan Perbankan Syariah Vol. 11. No.1,April 2023: 20-39, ISSN (cet): 2355-1755 |ISSN (online): 2579-6437|38 https://www.google.co.id/books/edition/PENGENDALIAN_MUTU_

DAN_KUALITAS_HASIL_PER/sk9LEAAAQBAJ?hl=id&gbpv=0.

Rachmawati, D., Shukri, S., Ferdous Azam, S. M., & Khatibi, A. (2019a). Factors influencing customers’ purchase decision of residential property in selangor, malaysia. Management Science Letters 9.9, 1341–1348.

Rachmawati, D., Shukri, S., Ferdous Azam, S. M., & Khatibi, A. (2019b). Factors influencing customers’ purchase decision of residential property in selangor, malaysia. Management Science Letters 9.9, 1341–1348.

Rafidah, Habibah, G. A., &; Aliyusna, W. (2022). The Effect of Promotions, Halal Certificates and Green Products on the Purchase Decision of Kake' Jambi Honey Products. Journal of Ilmiyah Hospitaly 11.2, 1153–1162.

Rusmewahni. (2022). The Effect of Product Quality and Brand Image on Purchasing Decisions for Lemank Batok in Tebing Tinggi City.

International Journal of Educational Review, Law, and Social Science

4, 521–532.

Segati, A. (2018). The Effect of Perception of Halal Certification, Product Quality and Price on Perception of Increased Sales. Journal of Islamic Economics and Business 3.2, 159–169.

Sentoso, F. (2019). The Effect of Food Quality and Price Perception on

Buyback Decisions through Customer Satisfaction Crunchaus Salads at Pakuwon Mall Surabaya. Agora Journal 7.2, 6.

Setyaningsih, E. D., & Marwansyah, S. (2019). The Effect of Halal

Certification and Halal Awareness through Interest in Decisions on

Buying Halal Food Products. Journal of Islamic Economics, Finance

and Banking 3.1, 64–79.

Shafie, A., Nazri, M. A., & Hussin, H. (2019). Halal Food According to Islamic Perspective and Importance of Labeling. BITARA International

Journal of Civilizational Studies and Human Sciences 2.3, 70–84.

Sugiyono. (2016). Management Research Methods. Bandung: Alfabeta.

Sukmawati, N., &; Ekasasi, S. R. (2020). The Effect of Lifestyle, Product Quality, and Promotion on Soyjoy's Healthy Food Product Purchase Decisions. Cakrawangsa Business 1.1, 17–28.

Syarif, A., &; Wijayanto, H. (2017). Analysis of the Effect of Website Design Attractiveness, Trust and Professionalism on Online Purchasing

Decisions for Aqeeqah Services. Ikraith-Informatics 1.2, 94–103.

Hestanto.web.id. (2012). Purchase Decision. https://www.hestanto.web.id/keputusan-pembelian/.

Tjiptono, F. (2006). Marketing Strategy (.). Yogyakarta: CV. Andi Offset.2rd. Aqeeqahnurulhayat.com. (2022, January 10). 4 Aqeeqah goat requirements that must be met. https://aqeeqahnurulhayat.com/news/4-syaratkambing-aqeeqah-yang-harus-dipenuhi.

Wahyuni, F., Usman, B., &; Dafwadi, I. (2019). Analysis of the Effect of Food Quality and Brand Image on Consumer Purchasing Decisions. Journal of Humanities 3.2, 142–154.

Winarsih, R., Mandey, S. L., & Wenas, R. S. (2022a). The Effect of Price Perception, Food Quality and Store Atmosphere on Consumer Purchase Decisions at Dabu-Dabu Lemong Resto and Coffe Megamas Area in Manado. Wenas 388 Jurnal EMBA 10.3, 388–399.

Winarsih, R., Mandey, S. L., & Wenas, R. S. (2022b). The Effect of Price Perception, Food Quality and Store Atmosphere on Consumer Purchase Decisions at Dabu-Dabu Lemong Resto and Coffe Megamas Area in Manado. Wenas 388 Jurnal EMBA 10.3, 388–399.

Wong, J., Anggoro, M. A., Sinaga, A. P., & Irawan, D. (2021). Analysis Of Price, Promotion And Location Of Purchasing Decisions At PT Samera Propertindo. Jurnal Mantik 5.1, 313–317.

worldpopulationreview.com. (2022a). Muslim Population by Country.

https://worldpopulationreview.com/country-rankings/muslimpopulation-by-country.

worldpopulationreview.com. (2022b, 1 November). Religion by Country. 2022. https://worldpopulationreview.com/country-rankings/religionby-country.

Zhafirah, N., Relawati, R., & Ariadi, B. Y. (2021). Service Quality, Product Quality, and Perception of Price for Consumer Satisfaction at Aqeeqah Busines. Journal of Agricultural Socioeconomics and Business 4.2, 142–153.

Zulaekah, S., &; Kusumawati, Y. (2005). Halal and Haram Food In Islam. Scientific Periodicals 17.1. 25–35.




DOI: https://doi.org/10.46899/jeps.v11i1.422

Article metrics

Abstract views : 1005 | views : 630

Refbacks

  • There are currently no refbacks.




Copyright (c) 2023 Donny Setiawan

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Indexed By:

        BASE Logo     

 

AddressJl. Raya Bojongsari, Pondok Rangga, Kec. Sawangan, Kota Depok, Jawa Barat 16517, Indonesia